SEO
Sometimes, when I google something or search something I want in an online shopping site, no matter how hard I try, and I just couldn’t get the right thing I wanted. The first thought came on my mind was that this site doesn’t have the product that I was looking for, but when I started wondering around and browsing other products, the thing I wanted was listed somewhere, they call it “other customers also bought”. So, I believe that those kind of site didn’t do a good job on search engine optimization, so they would probably lose customers within few minutes or few seconds if customers couldn’t find what they want, becasue customers sometimes don’t have patience. Thus, we need to consider SEO if we want our customers not only be able to find us easily, but also find the right thing they are looking for when they are on our site.
There’s one article says that “search engine and people are alike“, because both search engine and people are looking for the best substantive result that would be rel event to the keywords. Not only that, SEO can also “drive” and “maintain” site’s traffic. Obviously, if one company’s website appear on the first page of search result, or even at the top of first page, it can get the most vsitors to its site, and this can also give this company advantage over its competitors, because the more people go to this site, the more information they would get and the more people will become familiar with this site.Therefore, people would directly go to this site next time from their bookmarks, so the traffic is maintained. A senior Vice President from Network Solution has mentioned that if we want our company to be noticed or viewd on the web, and the best thing to do is SEO. Moreover, if local small business fail to do so, they would probably go out of business. She also provided some tips to do a good SEO.
Now I want to talk about SEO in a certain web site, for example “EBay”. There are way too many things on EBay we can look for, and looking for the right thing is easy, and I believe EBay has optimized their search engine for customers to spend less time finding things they are interested in. First, it has many different categories we can choose from so that we don’t need to waste time to filter things we don’t want. Second, when they search results come up, we can make them into certain order we desire, such as end soon, lowest price and recently added, etc. This gives customers a chance to customize results to the way they want to view, and it is user friendly. Third, Ebay’s search engine automatically corrects the spelling if we typed in the wrong words, and the results are as expected. Great way to maintain customers by saving time for us, and think ahead for us.
SEO is not for everyone, because it reqiures special skills and enough budget to do so. For individuals, we can use google’s web master tool to do it. For other companies, they could hire SEO company to do it for them. SEO.com is a good place. There are also things we should avoid when doing SEO, please see the video.
